Undergraduate Catalog

Entrepreneurial Innovation

Acting Academic Director: Amelia Wilcox
At Lewis & Clark, entrepreneurship empowers the liberal arts, putting theory into action. Our entrepreneurial students strive to be intellectual leaders with a passion for innovation and impact. A fast-growing hub, the college’s Center for Entrepreneurship brings together students, faculty, alumni, and professional mentors through its academic and cocurricular offerings. The center currently offers a number of courses and sponsors a variety of internships and practica. Through these offerings and the center’s cocurricular programs, students at Lewis & Clark have the opportunity to engage in developing their abilities for entrepreneurial thinking and action, enabling them to realize the real-world impact of a liberal arts education.

Faculty

Kellar Autumn. Professor of biology. Physiology, biomechanics, evolution of animal locomotion. Ph.D. 1995 University of California at Berkeley. B.A. 1988 University of California at Santa Cruz.

Brian Detweiler-Bedell. Professor of psychology, chair of the Department of Psychology (fall). Social psychology, statistics. Ph.D. 2001, M.Phil. 2000, M.S. 1998 Yale University. M.A. 1995, B.A. 1994 Stanford University.

Steven Goebel. Assistant dean and director of the Business Law Program. Business principles for lawyers. J.D. 2005 Lewis & Clark Law School. B.A. 1980 University of Cincinnati.

Michael Olich. Associate professor of theatre. Design. M.F.A. 1975 Carnegie Mellon University. B.A. 1973 St. Patrick’s College.

Bryan R. Sebok. Associate professor of rhetoric and media studies, chair of the Department of Rhetoric and Media Studies (fall). Communication technology and society, film and video aesthetic theory and methods, media organizations. Ph.D. 2007 University of Texas at Austin. M.A. 2002 Emory University. B.A. 1999 North Carolina State University.

Amelia J. Wilcox. Assistant professor with term of psychology, acting academic director of the Center for Entrepreneurship. Ph.D. 1992 California School of Professional Psychology. M.S. 1986 Dominican College. B.A. 1981 Lewis & Clark College.

Courses

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EINV 201 Cases in Entrepreneurial Thinking & Practice

Faculty: Goebel.
Content: Case-based introduction to key principles of entrepreneurial thinking and practice. Entrepreneurship and innovation are presented as a process of creative problem-solving and value creation that individuals and organizations have successfully applied to a wide variety of markets and social and institutional challenges. Students will be introduced to the case method, and case analysis will be used to understand how entrepreneurs reframe problems, recognize opportunities, and create value by implementing and sustaining their innovative solutions.
Prerequisites: None.
Usually offered: Annually, fall and spring semester.
Semester credits: 2.

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EINV 241 Methods and Applications of Entrepreneurship

Faculty: B. Detweiler-Bedell.
Content: Lecture and practicum in the fundamentals of entrepreneurial activity, taught in partnership with outside experts. Course covers finance, marketing, and operational and revenue models used by for-profit and nonprofit enterprises. Students will employ and become conversant in these skills of entrepreneurial thinking and design.
Prerequisites: None.
Restrictions: Sophomore standing required.
Usually offered: Annually, fall semester.
Semester credits: 4.

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EINV 244 Internship/Practicum

Faculty: B.Detweiler-Bedell.
Content: Opportunities for students to engage in experiential learning by applying entrepreneurial thinking and academic concepts within for-profit and nonprofit organizations. May be repeated for credit.
Prerequisites: None.
Restrictions: Sophomore standing required.
Usually offered: Annually, fall and spring semester.
Semester credits: 1-4.

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EINV 261 Leadership: Teams & Innovation

Faculty: B. Detweiler-Bedell.
Content: Theories, research, and models of effective (as well as failed) leadership and teamwork. Students will complete a number of experiential projects to evaluate and develop their own leadership and teamwork skills. Leaders from corporate, startup, and nonprofit organizations will periodically join the class to discuss their experiences.
Prerequisites: EINV 201 or EINV 241.
Restrictions: Sophomore standing required.
Usually offered: Annually, spring semester.
Semester credits: 4.

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EINV 270 Design Thinking: Principles in Practice

Faculty: Olich.
Content: Exploration of the often messy and unpredictable process of developing solutions to user-focused problems. Students will work collaboratively within a project-based format to explore the rigors of innovative problem-solving. Topics range from entrepreneurial approaches to value creation and social transformation; course includes a weekly two-hour lab session and provides a distinctively subjective, student-centered learning opportunity through immersion in need-identification, ideation, and uncompromising experimentation.
Prerequisites: None.
Restrictions: Sophmore standing required.
Usually offered: Annually, fall and spring semester.
Semester credits: 4.

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EINV 280 Communicating a Vision: Messaging for Impact

Faculty: Sebok.
Content: Examines existing best practices in verbal communication, creative expression, and audio-visual presentation and production. Students will apply these practices in a series of exercises focused on individual and group communication, developing the ability to employ entrepreneurial thinking and principles to communicate innovative ideas to a variety of audiences. Projects include public speaking exercises, written and oral presentations tailored to different audiences, and audio-visual advertising and promotional content production. Case studies will be used to examine successful marketing campaigns for innovative products and services as well as alternative strategies and failures. We will emphasize habits and barriers to effective communication, strategies that promote creative expression, and how entrepreneurial methods empower successful messaging.
Prerequisites: EINV 201 or EINV 241.
Restrictions: Sophomore standing required.
Usually offered: Annually, spring semester.
Semester credits: 4.

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EINV 290 Technologies of the Future

Faculty: Autumn.
Content: Through lectures, assigned readings, and hands-on activities, students learn about the parallel and synergistic processes of scientific discovery and engineering innovation. Open-ended projects give students experience in mutualistic teaming, technology transfer, product development, and marketing, as well as opportunities to learn and apply methods inherent in effectual entrepreneurial activities. Team-based laboratory projects focus on the process of technology transfer (utilizing scientific research in commercial product development)
Prerequisites: EINV 201 or EINV 241.
Restrictions: Sophomore standing required.
Usually offered: Annually, spring semester.
Semester credits: 5.